Rita Bar: Snack smart, live vibrant

Ritabar is a vibrant, health-conscious brand specializing in nut bars made exclusively with natural ingredients. It caters to mindful consumers who value healthy eating and seek brands that make nutritious choices simple and accessible. To resonate with a younger audience, the logotype is designed with a friendly, organic style, moving away from rigid geometric shapes. This approach captures the brand’s approachable and dynamic personality while adding an inviting, almost ‘appetizing’ quality.

Client

RitaBar

DELIVERABLES

packaging Branding

Year

2022

Role

Creative Direction