Jiji Sohani:A taste of tradition

Jijisohani, a traditional Iranian sweets brand, is undergoing a rebranding to strengthen its market presence. The new visual identity embraces bright, vintage-inspired colors to enhance shelf visibility while introducing a scalable and adaptive packaging system for versatility. Illustration plays a central role in this transformation, drawing inspiration from traditional Iranian elements such as miniature art, Persian musical instruments, folk tales, and historic architecture. Additionally, the use of natural grain texture adds a tactile quality, enriching the colors, illustrations, and content—creating a cohesive and engaging brand experience.